An exploratory design to raise funds for the new Expedition Africa exhibit for the OKC Zoo.

Campaign Design

Published in Graphic Design USA 2023 + Bronze ADDY Winner 2024 (Local) + Bronze ADDY Winner 2024 (Local)

THE MISSION:

Create a campaign design for the Annual Oklahoma Zoological Society Fundraising Gala. This gala was focused on raising money for the new portion of the OKC Zoo “Expedition Africa.” We wanted to take the attendee on a safari through the Savannah right here in our own Oklahoma City.

SERVICES PROVIDED:

Campaign Design

THE OUTCOME:

The Nuevo Studio team created a look that transported the attendee to a safari in Africa without having to pack the bag. Drawing inspiration from luxury travel as well as the richness of the culture of the many African nations we create this cohesive system that gave plenty of room for play from designing passport programs, to ticket style invitations, to fun social media graphics. This system worked well across the many platforms and got people excited to attend the gala and be supporter to our local Zoo.