Your collaborative team

Meet our innovative branding
and graphic design firm.

At Nuevo, our mission is to create bold, kick-ass brands for businesses to make money.

We don’t settle for mediocrity, and we have a passion for helping trendsetters and industry disruptors like you secure authority in your industry.

Meet the Crew!

Naoma Serna-Zahn (She/Her)

Chief Creative Officer

Naoma is a highly acclaimed Graphic Designer and visionary Creative Director whose exceptional work has earned her multiple industry awards. Originally from Mexico, she came to the US to pursue her passion and earned a B.A. in French Literature and Culture and a B.F.A. in Graphic Design from the esteemed School of Design at the University of Central Oklahoma.

Driven by a deep desire to empower women in business, Naoma has been invited as a keynote speaker at prominent events such as Adobe Live, MARCON, Creative Mornings OKC, The Treasury, Tulsa Tech, and UCO.

A true innovator, Naoma draws inspiration from her globe trotting adventures and love of good food, bringing a distinctive edge to her design process. She firmly believes that travel expands horizons and fuels the imagination, which is evident in her designs that seamlessly blend cultural nuances with cutting-edge aesthetics.

Naoma’s relentless pursuit of excellence and her commitment to pushing the boundaries of design have made her a sought-after partner for businesses looking to make their mark in today’s fast-paced marketplace.

Immediate Past-President + VP of Programming, AMA Oklahoma
Former President, AIGA Oklahoma
Former Design Educator at the School of Design at UCO

Follow Her: Instagram // LinkedIn

Pili Guarddón Pueyo (She/Her)

Operations Manager

Meet Pili, our highly-organized Operations Manager who hails from the Canary Islands. With her impeccable to-do lists and sharp focus, Pili is an expert at keeping our creative team on track and ensuring timely delivery of projects.

As your primary point of contact, Pili is always there for you, ready to answer any questions and provide updates on your project’s progress. Her attention to detail and outsider perspective bring a fresh perspective to our creative field, ensuring that we always stay ahead of the curve.

Whether she’s herding cats or fostering pups for a local non-profit, Pili is always on top of things. With her can-do attitude and commitment to excellence, you can trust her to deliver outstanding results every time.

She is the person to keep your project on track and your deadlines met.

Brenda Chávez (She/Her)

Graphic Designer

Introducing Brenda Chávez, our newest Graphic Designer who hails from the tropical city of Merida in México. With a degree from the University of Central Oklahoma and a passion for brand identity and systems thinking, Brenda brings a unique perspective to the Nuevo team.

Her creativity and eye for design are matched only by her ability to simplify complex problems and turn them into elegant solutions. Whether she’s working on a brand identity or designing a user interface, Brenda’s work always has a touch of colorful flair that sets it apart from the rest.

With her innovative spirit and problem-solving skills, Brenda is a true asset to our team. Whether you need a fresh new brand identity or a sleek layouts, she’s the designer to call when you want to make the complex simple.

The Nuevo Way

We live and breathe by the following principles:

Candor

We have an “open conversation” philosophy. You are free to present ideas, share thoughts, and offer candid feedback. We want to work together to find the right solution for your branding needs.

Curiosity

This insatiable curiosity leads our creative endeavors and helps us uncover your secret sauce. We want to understand the root of the problems you face and discover the spark that got you started in business.

Bold

We’re not here to create look-alike visuals or copy other brands. We’ll create a strategic brand identity to help you attain your goals and disrupt the status quo.

Fun

We’re fun to work with and we want you to feel like you’re talking to friends. We’ll ensure the process is an enjoyable experience.

Strategy

Everything we do is rooted in strategy. We’re here to understand the problem you’re trying to solve and create customized, dynamic branding solutions for your business.

Nuevo Manifesto

Just because it’s always been done this way doesn’t mean that has to continue.
Good ideas start churning about 3-5 clicks into Wikipedia. The first idea is like the first pancake… alright but not that tasty.
If it feels wrong, weird, uncomfortable… speak up. The world would be a better place if more people spoke up, not just for themselves but for other communities that don’t have a seat at the table… yet.
Being an adult sucks, making things as fun as possible while being functional is our jam.
Best way to create sustainable brands is to seek out the holes before they sink the ship.
If it isn’t working; forcing it will end up in #8
Don’t know what something means ask for clarification. No question is dumb, it’s worse to not fully understand something and stunt the opportunities for creative problem solving.