A blooming coffee shop refresh.

Branding + Package Design

Collaboration with Siren Media
Bronze Ad Club ADDY Winner - 2023
Published in Graphic Design USA — Graphic Design Edition + Packaging Edition

THE MISSION:

Refresh the brand for the established coffee shop, Elemental Coffee. We were also hired to create a systematized packaging system that was environmentally friendly and utilized the least waste without losing impact.

THE OUTCOME:

Sticking true to some of the elements of the brand we enhanced the new look. We did this by keeping the square elements of the original logo but giving it meaning that the current owners were looking for: A place for all. The town hall of Oklahoma City.

The package design was created to use a pocket so the bag could stay the same - enhancing recognizability, lowering waste, and being more economical to order in bulk rather than per each coffee origin. We created a system of cards to give a collector feel.

THE IMPACT:

The new brand has given the new group of owners a united front as their company continues to grow. The new brand entices people to come in and enjoy the coffee Elemental roasts and brews rather than making them feel excluded if they don’t know enough about coffee.

You will be able to catch the new brand in the renovated Oklahoma City Airport - coming soon.