Going Rogue at the OKC ADDYS

Campaign Design | Animation by Loud Cloud Animation Studio

Published in Graphic Design USA
Silver ADDY Winner 2024 (Local)

THE WHAT:

In 2023, the OKC American Advertising Awards Gala, an annual celebration recognizing the top creative talent in the Oklahoma City region, faced the challenge of creating a memorable event in the wake of significant industry transformations. The core idea revolved around embracing the changes brought about by the pandemic and the rise of technology, emphasizing the need for authenticity and rule-breaking to stand out in the evolving creative landscape. This concept was aptly named "Going Rogue," inspired by the notion that the best creative work is born from breaking traditional norms.

THE SOLUTION:

To bring the "Going Rogue" concept to life, we drew inspiration from the Wild West era. Nuevo Studio leveraged the motif of vintage "Wanted" posters that were once used to track down notorious outlaws. This concept was reimagined to hunt for the most exceptional creative talents in Oklahoma City, casting a spotlight on those who dared to defy conventions and capture the spirit of the modern era.

The event's execution revolved around a Wild West theme, where participants and attendees embraced the concept wholeheartedly. The night was punctuated by awards, recognition, and a strong focus on celebrating the industry's transformation and the spirit of innovation that had emerged.

THE IMPACT:

The impact of the "Going Rogue" theme was profound. Participants and attendees wholeheartedly embraced the Wild West concept, creating a vibrant and memorable event. The gala witnessed the highest number of entries in its history, showcasing a surge in enthusiasm from the creative community. Moreover, it was one of the best-attended award shows, indicating the theme's ability to engage and captivate the audience.

The "Going Rogue" concept successfully celebrated the achievements of companies and individuals in the ever-evolving advertising and creative industries. It sent a powerful message that embracing change, breaking the rules, and staying true to one's authentic creative vision are the keys to standing out and achieving success in a rapidly changing landscape. This case study underscores the efficacy of innovative and theme-driven event concepts in boosting participation, engagement, and impact.