the nuevo studio process
You name it, we do it. Whether you need a logo design, a website or an integrated branding strategy, our capabilities provide you with almost limitless possibilities. While we have many tools, perhaps our greatest is curiosity.
We ask questions. We listen. We ask more questions. We listen some more. We learn about you, your business, your customers and your competitors. We do our Homework.
And then we get to work.
1 - research
What is your unique perspective and position to achieve your goals? This will determine your visual vocabulary and messaging strategy. What threats stand in the way and how can they be avoided? What is the competition doing? What mistakes have others made and what can be learned from them? How can we make you appear different? What makes you stand out? What will potential target markets be attracted too?
Research is key, as this is where varies concepts come to life.
2 - ideate
We take all the information we have found and come up with various ideas for your brand. We analyze your target audiences and find unique ways to be approachable. We will create something unique, memorable and reputable. Showing you 3-4 branding options to choose from. This look and feel will be continued throughout all of your marketing materials to create a cohesive and recognizable brand.
3 - expansion
This is the action stage, once we decide on one look and feel for your brand, we begin expanding that aesthetic across multiple platforms. We develop the whole vibe that partners with your logo and showcase it across the platforms that we have discussed in the proposal.
4 - finalize
The branding is complete, the logo is given in the various format ready for print and for digital use. We ensure things are sent to press or are press ready for you to handle with your preferred vendors.
Yay! Go Celebrate and kickass with your venture!
If you have any questions about our process please contact us, we love to talk design, processes and systems!