Getting caught up in the business comparison game is like trying to not be tempted by chocolate when you are staring at it. We all do it, and if you say you don’t… well ok Pinocchio. However, this comparison game can end up dangerous to your business. Don’t get me wrong, totally believe in research and seeing what your competition is doing but what really matters is what you are doing and how you are best serving your clients! They are who you want to impress, not another designer, not another photographer.. let them do their thing, you be you.Read More
Running a business, keeping a house in order, answering people back, spending time with your family, enjoying your life as a solo-preneur is well.. time consuming. Especially if we are not organized!
The good thing is, is that Nuevo studio is run by a type A personality type that love creativity. Which is why our studio is hyper organized. We can find a client file that dates back two years within 1 minute. How do we do this? Systems and apps.Read More
Let me just lay this out, finding the right designer that you jive with is one of the best things you can do for your business. Wanna know why? Because they can become your business bestie or your business enemy. Thats it.Read More
Find out the best questions to ask graphic designers to know if you are the right fit for each other!Read More
Little did I know I was sitting next to a woman who was already scheming on how to fix a problem she saw in our society. After my presentation she asked for my card, and like an idiot I didn’t have one on me, talk about cobbler with no shoes. I gave her my number and my email and hoped for the best. I mean, how many times have you given your contact info out and how many times have you been contacted? It’s a slim chance. Well, I got a text that night from her wanting to meet up for coffee to discuss this new thing she was wanting to start with one of her friends. Two days later there I am crying in the middle of a local coffee shop.Read More
When I quit my job in pursuit of helping female entrepreneurs kick ass in their own business, I didn’t know exactly what I was doing. I mean, I knew what I was doing design wise but how was I going to make it all happen, get new clients, put my work together, pitch myself, expand my business, what was hiring going to look like. How was I gonna do all of this? People would tell me well, Beyonce has 24 hours in a day just like you and I would look back with a dead face and say “Yeah… well it kind of helps when you have a personal chef, driver, nanny, etc. Its just me myself and I.” I looked like a walking tornado. I would pour over books, articles, websites, pinterest, listen to all the podcasts I could. My business consumed me. Maybe you are there now. Let me tell you what helped me.Read More
So you received your files from your designer and they are sayings all of these acronyms and you’re extremely confused. Worry not, here is a handy guide for the logo files you need for your business!Read More
Your brand is a tangible item and a key element to your business. Your brand is not just your logo. Let me repeat that again and let it sink in. Your brand is not just your logo!Read More
Good branding is something deeper than the facade of a company. Great branding is often confused with pretty branding, which is something you don’t want for your company. A pretty logo is just that, visually appealing with no depth and no meaning. There is no reasoning behind their color choices, their type selection or their emblem, it is an empty shell. That is something you do not want associated with the business that you have poured your life and soul into, am I right?
So, how do you make sure your business’ identity is beyond beautiful?
Let me tell you the secret.Read More
Starting a business is complex. Having some values set in place are a great way to keep you focused and driven. Here is a list of values…Read More