Nuevo Studio
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Design Articles

Graphic Design Articles by Nuevo Studio. We will cover the basis of the need of design and why hiring the right designer is important!

Posts tagged branding
Do You Really Need To Rebrand?

Getting caught up in the business comparison game is like trying to not be tempted by chocolate when you are staring at it. We all do it, and if you say you don’t… well ok Pinocchio. However, this comparison game can end up dangerous to your business. Don’t get me wrong, totally believe in research and seeing what your competition is doing but what really matters is what you are doing and how you are best serving your clients! They are who you want to impress, not another designer, not another photographer.. let them do their thing, you be you.

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Cut It Forward, Changing the World!

Little did I know I was sitting next to a woman who was already scheming on how to fix a problem she saw in our society. After my presentation she asked for my card, and like an idiot I didn’t have one on me, talk about cobbler with no shoes. I gave her my number and my email and hoped for the best. I mean, how many times have you given your contact info out and how many times have you been contacted? It’s a slim chance. Well, I got a text that night from her wanting to meet up for coffee to discuss this new thing she was wanting to start with one of her friends. Two days later there I am crying in the middle of a local coffee shop. 

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The 3 C's of a Good Brand, and Why They Are Important!

Good branding is something deeper than the facade of a company. Great branding is often confused with pretty branding, which is something you don’t want for your company. A pretty logo is just that, visually appealing with no depth and no meaning. There is no reasoning behind their color choices, their type selection or their emblem, it is an empty shell. That is something you do not want associated with the business that you have poured your life and soul into, am I right?

So, how do you make sure your business’ identity is beyond beautiful?

Let me tell you the secret. 

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